May 23 2010

Nike World Cup Ad: Write the Future

Matt Andrus

I love the World Cup. Although I’m a big baseball and football fan, nothing quite compares to the penultimate event in international soccer. Every four years, the World Cup takes center stage. Wars pause and rivals join together to support their homeland. To wax poetic, the World Cup exhibits the beauty of humanity.

And as if I needed any extra help in getting pumped for the June 11th start, Nike rolled out their new World Cup advertisement yesterday during the UEFA Champions League Final between Bayern Munich and Inter Milan (Inter won 2-0). I don’t typically fawn over ads, but they’ve pulled out all the stops for this 3-minute masterpiece that features: Ivory Coast’s Didier Drogba, Italy’s Fabio Cannivaro, England’s Wayne Rooney, U.S.’s Landon Donovan, Brazil’s Ronaldinho (sorry dude…I’m shocked Dunga didn’t include him on the 23-man roster), and every lady’s favoritePortugal’s Cristiano Ronaldo.

Check out the ad right here and let me know what you think:

- Matt

———————————–


May 10 2010

Infrastructure and Institutions

Matt Andrus

While reading the introduction of Seth Jones‘ non-fiction In the Graveyard of Empires: America’s War in Afghanistan, I came across an interesting quote on infrastructure and institutions from Nobel-prize winning economist Amartya Sen, which I’d like to share:

“Political freedoms (in the form of free speech and elections) help to promote economic security. Social opportunities (in the form of education and health facilities) facilitate economic participation. Economic facilities (in the form of opportunities for participation in trade and production) can help to generate personal abundance as well as public resources for social facilities.”

You might find this either basic or esoteric, but it certainly deserves some thought. Although I think he was actually discussing nation-building, if there is a formula for what makes America such a prosporous nation, Sen’s idea has provided the most accurate and concise I’ve ever seen.

- Matt

—————–

-


May 6 2010

What a difference a day/year makes…

The Camo

Those of you who have been following The National Hustle for the long haul (figuratively speaking) have probably noticed that Matt and I have been a little stingy with new posts.  As it is clear that we had not been spending much time informing our readers of current events (or anything for that matter) you are probably wondering what we have been up to.  Since you ask, I have been… Continue reading


Apr 28 2010

Carrying Capacity and Catastrophic Quakes

Matt Andrus

SF from Twin PeaksEarlier this week, Sarah and I walked out to the bridge (Golden Gate, of course) and on our way back I looked at the City before me and started thinking about how dense a population sits on this 7-mile-by-7-mile square.  I thought, “Since we in SF depend on resources to be brought in and wastes to be shipped out, if we were cut off from the world around us, how many people could reasonably subsist in the City?”  Sarah indulged me and we agreed the number would be something south of the current one million inhabitants.

Continue reading


Oct 14 2009

Frontline: Obama’s War

Matt Andrus

After nearly nine months in office, President Obama is under heavy pressure to follow through on the campaign promises that got him elected.  Obama inherited a heaping plate of problems from his predecessor, but he now has to take ownership over the successes and failures of these issues, including the economy, health care reform, and the war in Afghanistan.

Although very few Americans had any reservations about retaliating against Al Qaeda and the Taliban after 9/11, the past eight years has seen many Americans become dissolutioned with our role in Afghanistan.  The Iraq War has diverted both military resources and public attention, resulting in today’s all-too-common questions: (1) What are we trying to achieve in Afghanistan?, and (2) Should we send more troops?

To help provide an updated perspective, Frontline aired “Obama’s War” last night:

- Matt

===============

-